Nissan or Ford Essay Example | Topics and Well Written Essays - 750 words

Nissan or Ford - Essay Example Characteristics of Nissan Nissan cars are known for their good product quality which provides customer’s comfort and entertainment of riding. Nissan utilizes DR (Design Review) methods which help to produce superior quality parts. DR procedure helps Nissan to identify any potential threat of spare parts and devise ways to prevent the risk proactively. It allows quicker and appropriate design assessment. Another strategy that Nissan implemented in their vehicles has been the precision testing. It is a vital part of Nissan’s manufacturing process which helps to maintain high quality product. Nissan has digital technology in their plants which verify the paint condition and examine road testing. The ‘Environmental Testing Chamber’ of Nissan examines the vehicle temperature in extreme road condition. These technologies and processes make Nissan cars thoroughly protected against any problems. To manufacture trouble free parts, Nissan performs inspection at Desig n Diagram phase. Every parts of Nissan car undergo immediate testing and Nissan does not ignore any slightest vibration. Its weatherproof vibrator allows stimulating various temperatures and dealing with road surface situation. Thus, Nissan cars provide higher reliability and safety to consumers (Nissan, n.d.). Safety is one of the major concerns for Nissan Cars. In the year 2011, the Nissan Leaf had gained highest level of rating with regard to safety measures by Euro NCAP. It has passed the crash tests. In term of carbon emission, Nissan has gained five star ranking (Nissan, 2011). Characteristics of Ford Ford generally offers expensive vehicles which are highly capable and flexible. Ford vehicles are made to deliver safety, fuel efficiency and easier to operate features. Ford utilizes ‘Meta One’ technology for manufacturing the vehicle. This technology helps Ford to highlight future safety of ford vehicle (Ford Motor Company, 2011). Comparison of Nissan SUV and Ford SUV In the year 2010, Nissan had introduced Nissan Juke. It combines the nimbleness of sports sedan, handiness of a compact car and strong quality of a SUV. With regard to price, it had attracted wide ranges of consumers. In connection with reliability it had strong handling as well as fuel efficient performance which had made it an eco - friendly vehicle (Nissan, 2010). In order to meet the requirements of a good car it is equipped with 1.6 liter engine, Xtronic CVT along with 6–speed manual shift mode. It can provide the customers both good performance and similar facility such as other vehicle with 2.5 liter engine. Thus, it is proved to be economically feasible vehicle. Besides, the Nissan Juke had 16GT four components blended with torque vectoring engine which can produce massive power. Its MR16DDT engine is designed in such a way that can improve the ignition competence and have a powerful turbocharger. These features help to improve the ingestion and exhaust efficiency . Overall, the invigorating acceleration, swift response, bold design, environmental performance and enhanced fuel efficiency are optimally balanced in such a way that makes the Nissan Juke an affordable and reliable vehicle (Nissan, 2010). On the other hand, Ford Escape is combined with SUV capability with outstanding fuel economy and eco friendly feature. It provides customers a sporty performance and saves maximum fuel. It has 240 Horse Power V6 engines which can provide good mileage. The transmission of Ford is