Research Project Assignment Example | Topics and Well Written Essays - 3250 words

Research Project - Assignment Example By value, this constitutes about 76% and 63% by volume. There is a difference between the contribution of men and women to the skin care market. While women contribute 72% share by value, the men contribute 38% (PR Newswire 2013). Nonetheless, this is quite true, as women in the UK account for 50% of the UK population. In addition, it is a fact that in most parts of the world, women are the major users of beauty products. This is also the case in the United Kingdom. However, it is expected that in future, more men will use beauty products, as they focus more on their personal grooming and hygiene (Premium beauty news n.d). Therefore, it important to understand the different factors that influence the decision of consumers in the UK to purchase skin care products. The purpose of this research study is to explore the present environment of skin care industry in the UK. Special focus is on the loyalty of consumers, as well as their purchasing. The study will therefore, also assess the decisions of people in the UK to buy skin care products. In this case therefore, the study will explore various push factors, which influence people in the UK to buy skin care products. The scope of this research is limited to the study on the skin care market in the UK only. This involves the factors influencing the decision of people in the UK to purchase skin care products. Therefore, this study does not study the global market. For this reason, the findings of this study cannot be generalized to other skin care markets outside the UK. This is because the factors influencing the purchase of skin care products by consumers vary from country to country. The UK ranks as the third largest economy in Europe, as it comes after Germany and France (EUbusiness 2014). UK consists of England, Scotland, Wales, and Northern Ireland. It is served by London as the capital city. Overall, the UK has a population of approximately 61.7 million as