Marketing Management UBER Analysis Essay

1. Introduction Application software has been very popular as distribution platforms since 2008 due to rapid spread of smartphones all around the worldwide. According to a marketing research done by Gartner (2013), there is an increasing trend in mobile apps usage worldwide, He indicates that 21.58 billion dollars of  revenue has been made by mobile apps in 2013. Uber was established in 2009 as a digital platform that connects cab drivers and customer, by downloading the online application. Uber determines the location of customers and shows the location of the cabs nearby. Once the customer accepts to get a ride with push of a botton, the application is then authorized to take the payment based on the credit card information that has been registered under the customer’s name, without any further exchanges. Uber was established in San Francisco and has become the world’s most valuable startup in the past five years. Uber’s latest market value has been determined as 18.2 billon dollars in June 2014. However, as a disadvantage of developing markets, the entrance of Gett and Hailo in the UK market, decreased Uber’s market value. The major advantage of Gett in this compà ©titive market against Uber is charging flat fees unlike Uber. Uber has a surge pricing strategy depending on the demand, weather and distance, which is not a cost efficient way for customer. Therefore Uber it is not the cost leader in the UK e-hail market. On the other hand surge pricing has persuaded more driver to work for Uber, as it is more in their favor so that, they will not have to go through bad weather conditions or give rides in the rush hour with the usual flat fares. 2. Audit 2.a Organizational environment The increasing trend of smartphone usage especially in younger generation, technological improvements and increasing value for time perception established Uber’s increasing value. 2.b Uber’s business model Uber employs driver after they and their cars have been screened by Uber to  ensure comfort and safety of customers, Drivers are also given an iPhone once they have become a member of Uber. Uber drivers have higher income compared to traditional taxi drivers also they do not have to pay for the taxi license and the taxes that black cab driver are obligated to pay. On the consumer side, after downloading Uber, they can track the car as it approaches them on their as well as having some information about their driver before arrival such as previous reviews and ratings and their photo. Uber ‘s pricing strategy is based on the demand, distance and the car type, incase of high demands or bad weather conditions customers may have to pay a higher fee for their journey or depending and the type of car they request prices are different. Payment is done by the credit card information that the customer is registered the app with. Transactions are totally safe and secure. Uber splits the ride receipts with the driver. Uber originally used to take 20% margin of the transaction between the customer and the driver, which is now reduced to 15% due to high compà ©titions with Gett and Hailo. Uber covers its Research and technology developments, marketing and employees expenses by the percentage they take on each transaction. Another advantage is that Uber does not own a fleet of cars so they are much less costly than their competitors, This low cost business model enables Uber to keep the large percentage of it’s revenue as profits. Uber grows by reinvesting in R&D and acquisitions rather than investing in cars or expensive infrastructures. In the spotlight of this information, it is possible to say that Uber’s business model is low inventory, high transaction and high margin. Moreover, its business model is receiving the majority of funding from Google Venture. 2.c External and internal analysis of Uber Analyzing Uber from the resource-based view is crucial to understand competitive advantages of it in London taxi hailing app market. Constraints imposed by environment can have a big impact on Uber’s strategic planning and marketing. Therefore, six external conditions (Political, Environmental, Social, Technological, Economical and Legal) will be examined in relation to Uber’s business situation by using PESTEL analysis. Political factors effects transport services external environment in terms of CO2 emissions and climate change. Even though Political factors are more in favor of public transport in order to decrease CO2 emissions and help with the climate. Uber however is providing a superior service comparing to their competitors for instance Uber is offers hybrid cars, which is low in emissions and makes it easier for Uber to have some advantage when it comes to the political factors. Environmental factors such as weather conditions can affect Uber for instance higher demand due to bad weather conditions is evident. The price of the  journeys also increases when the demand is higher. Social factors including the change in lifestyle and high percentage of younger population using smartphones, indicates the customer needs, which brings them to the market. Technology developments have a major impact on Uber’s business. Increasing role of Internet in people’s life is also crucial for Uber to make innovations. Economical factors such as recessions influence directly the customer’s budget, therefore their buying power. On the other hand volatile fuel prices can have a huge impact on pricing and they are also quite unpredictable. Legal constraints also have a direct impact on Uber. Governments have the possibility to ban Uber, which is already the case in Germany, or even set new regulations for Taxi hailing apps such as Uber which can affect their performance in the market. In the next section we under take a SWOT analysis in order to analyze Uber’s Capabilities, which enables us to determine the company’s Strengths and Weaknesses as well as pointing out Threats and Opportunities. It is essential in a competitive market to be aware of the weaknesses and threats in order to be able to find solutions for them and also use the opportunities to gain more of them market share and hence increase the revenues. Figure 2: Presents SWOT analysis Strengths; which consist of internal capabilities, Uber was first in the market which creates a competitive advantage by high consumer awareness. One of the strengths of Uber is that, it has different alternatives for different customers. For example, Uber POP and UberX car alternatives are available for a cheap and fast drive, whereas if the customer is searching for quality it offers them the Uber Black Car and Uber SUV. Another strength  of Uber is that it has spread worldwide starting from USA. It has expanded through 200 cities worldwide. Moreover, the transactions are easy, safe and trustworthy. It offers a convenient way of travelling for costumers. Weaknesses indicate the areas that could be improved internally. The major point that is considered as a weakness for Uber is that they do not charge flat fees whereas Gett, which is their main competitor, offers flat and predictable prices. Moreover, Uber drivers do not have a taxi license, which can cause legal problems by time. However it operates in many cities, Uber does not operate in rural areas, which can be considered as a weakness. One of the complaints that Uber is facing is the poor consumer service. Uber offers a surge pricing for its drivers and do not hire them, but find them through agents. Analyzing the opportunities in depth we can determine that the most influential aspect in Uber’s business model is the fact that it’s a service rather than a product hence they do not have the high sunk costs that their competitors have to deal with. Moreover, being a mobile platform and not having a fleet of taxis, which is highly costly, has enabled the firm to turn most of its revenues into profits. These revenues are made from transaction costs rather than production cost. Uber does not employ drivers, which in this case allows the drivers flexibility also permit Uber to employ more drivers. The most important external threat for Uber in UK e-hail app market is the decreasing market share due to competitors such as Gett. The flat prices of Gett and some other competitors are creating a disadvantage for Uber. Not having the proper taxi license is another disadvantage for Uber. aside from that, there have been many protests by taxi companies in Germany, France, England and other nations accusing Uber to be illegal due to the fact that their driver are not paying the same tax rates as other taxi drivers, and other taxi companies accuse Uber of compromising passenger safety, and undermining legislations which exists for them. Competitors: According to the statistics of market shares of taxi hailing apps in London, Gett with 20-30% of market share is the market leader, Uber with 20% shares is the market challenger and Hailo with 10% is the follower in the market. Uber as the challenger is in a position where they can undertake some of the facilities and services that Gett is already providing for their customers in order to be able to improve their service, gain more customer and consequently gain more market share over time. Outlining the competitive landscape is important to appraise competition and indicating the strengths of the competitors can give the company objectives on what can be improved and examine weather they can be implemented by Uber. According to national statistics from department for transport, it is estimated that there are 78 thousand taxis and 153 thousand licensed private hire vehicles in England. The fÄ ±gures present that the number of PHV are twice the number of taxÄ ±s operatÄ ±ng in England. 31% of total licensed taxis and private hire vehicles in England are in London from which we can assume that private hirÄ ±ng is a popular choice for Londoners. Analyzing Gett-Taxi as the market leader we can imply that some of their most influential advantages are: Competing with flat and predictable prices: People who take taxis are not usually loyal to a specific brand and most people would choose the cheaper option and Gett has the advantage by having predictable prices without surge pricing. Enables Advance booking: Unlike Uber, Gett offers advance booking 2 weeks prior to journey whereas Uber has failed to implement this feature in their app. Offers 24 hours customer service for driver and customers: Uber has proven to be quite poor at following through with customer enquiries. On the other hand the only major advantage of Hailo that we came across is the fact that they are the only company, which has a real taxi license for all their cars. 3. Strategic Options: According to Porter, competitive advantage is derived from the value a firm  is able to create for its buyers that exceeds the firm’s cost of creating it. Utility of Uber can be increased by the following three categories: †¢Ã¢â‚¬ ¯ Service: Reducing the time to reach customers when they need the service can enhance Uber’s service. The cab and the driver have to be reliable and can provide modern and comfortable cabs for service. †¢Ã¢â‚¬ ¯ Personnel: service can be provided with professional drivers, drivers must be trained to provide personalised customer service. †¢Ã¢â‚¬ ¯ Image: Advertising, promotions on special days and to first users. Porter’s Generic Strategies: Porter called the generic strategies has three direction where the market can be segment or focused on particular path. They are 1. Cost Leadership, 2. Differentiation 3. Focus The Focus strategy has been subdivided into two parts: â€Å"Cost Focus† and â€Å"Differentiation Focus†. (Refer below figure) The Cost Leadership Strategy This strategy will help to gain competitive advantage through two main methods such as maximising profits by declining costs while selling for average price in the particular industry or growing market share through selling for lower prices, although still producing a even-handed profit on each sale as you’ve focused on lowering the cost. The Differentiation Strategy This strategy involves in creating your goods or services different from others and more eye-catching for your customers as well as to your competitors. Differentiation strategy can be achieved in a success way through good exploration about the goods or services, expansion and innovation of the goods or services, and the ability to provide superior quality products or services. This will create an inimitable image in the particular industry and alongside some scopes will lead to be valued by consumers. The Focus Strategy The Focus strategy is concentrating on specific niche markets through considerate the associations of that specific niche market and the  exceptional needs of consumers in it. This can be exclusively low-cost or well-specified goods or services on that particular industry. This will construct strong brand loyalty among consumers. This will lead the market segment to be less attractive to the competitors. Uber’s marketing strategy is to provide a premium service at premium price and have loyal customers. It aims at hip, tech-savvy customers whose time is valuable and who are willing to spend money for convenience. The campaign of Uber focuses on the service. The ice cream campaign in NYC is an example of the difference in convenience and experience. Where else could you have an on demand ice cream truck pull up in front of your house delivering ice cream for few people? The focus is on providing an extraordinary experience for the customer and let them do the talking about the brand and the unique service. Uber is having partnerships with Virgin America, which offers Uber’s points to its flyer members which increases awareness and credibility to their service. And Trulia is a real-estate company provide prospective renters a discount for up to three apartment visits as long as they registered for this promotion. Potter’s Five Forces Analysis states that business can be affected by some facts which are determine the competitive power of the business to drive in reality. The fact can be classified into five important forces. They are Supplier power, Buyer power, Threat of substitute, Threat of New Entry and Competitive Rivalry. 1. Supplier Power: the number of suppliers involved determines the supplier power in the particular business and the exclusivity of their goods or service, their business strength and power over your business, and the cost of swapping from one supplier to another. UBER’s suppliers power is high because UBER don’t employ drivers, free-lanced drivers get register with UBER and get the training and the guidelines before start their self-employment. 2. Buyer Power: the number of buyers involved determines the buyer’s power in the particular business, the cost to the buyer to swapping from your goods and services to someone else. UBER’s buyer power is high because it’s a  mobile platform and customers have different alternative services like Gett and Hailo. 3. Competitive Rivalry: the number of capability of your competitors determines the competitive rivalry. When the business has more competitors, and if the competitor can offer equally attractive products and services, then the competitive rivalry is high. UBER’s competitors are Gett and Hailo, they provide service in lower cost and they have their own drivers. 4. Threat of Substitution: the number of alternative options of your customers determines the threat of substitute. When the service or the goods has more substitute, then the threat of substitute is high. UBER’s threat of substitute is high because in London there is many substitute such as tubes, trains, buses, and black cabs. 5. Threat of New Entry: the capability of other business can enter into your market space by starting up a similar business like you is the threat of new entry. If the startup cost is low in terms of capital, time, and technology the new competitor can enter in to your market easily. Uber’s threat of new entry is very high because entering to taxi service business is very easy because the new business needs a simple mobile application and some free-lanced drivers. Alternative Market Directions for Uber Diversification strategies/path: Uber can focus on Event specific marketing like special events such as Valentine’s Day, Harvesting day, Children’s Day, Christmas and New Year days. Uber can provide special offers or promotions for its loyal customers. Personalised Car/Cab with the special trained driver for business people, celebrities and high-class tourists. Market development Strategies/Path: †¢Ã¢â‚¬ ¯ Expand the market with average pricing in nearby small cities and rural areas to attract more new customers. †¢Ã¢â‚¬ ¯ Initiating and developing new long term partnership with local hotel chains and airport local travel unit to provide transport service such as site seeing, and airport pic & drop to  their customers. †¢Ã¢â‚¬ ¯ Initiating and developing new long-term partnership with local schools to proved service for their students. †¢Ã¢â‚¬ ¯ Initiating and developing new business wing/unit for disable people to accommodate their transport need with the special features they need. †¢Ã¢â‚¬ ¯ Initiating and developing new long term partnership with courier service organisations like Royal Mail, DHL, and FedEx to provide their delivery service to their customers. †¢Ã¢â‚¬ ¯ Initiating and developing new long term partnership with local manufacturing companies to support their logistic service such as transporting to shipping, delivering goods to their customers, and transporting their raw materials for their production. 4. Marketing Strategies Uber focuses on hiring local drivers in each city. They are trying to localize the company in each city in every aspect they see. The effect of that is building a trust between the company, the drivers, and the customers all together. After hiring local drivers, Uber give these drivers trainings and guidelines to teach them the â€Å"Uber Way†. They also provide their employees with a global chat room that they interact in, talk, give ideas and suggestions, and best practices are shared across the company. So by cultivating collaboration and building trust internally and externally, Uber is trying to gain a competitive advantage in order to increase their market share, therefor increasing revenue. Uber likes to surprise and delight their customers. For example they delivered kittens and ice cream in New York. This is on of Uber’s ways to allow customer actions to go viral on social media and offline to try to send their message to new markets in order to gain new opportunities. Uber uses a unique way in serving their customers. They have a special team whose mission is to make sure customers get their taxi when and where they need them in no more than 9 minutes. They created a referral program integrated in the Uber app. It gives customers the ability to share a special code between their friends, and in that way Uber can track how many shares made, which indicates the percentage  of Uber’s customer’s acquisition. Uber’s Marketing Objectives: 1. Offer Better Service. 2. More Reliability. 3. Improve Customer Support. 4. Unique Style. 5. Provide Comfort. 6. Reduce Frustration. 6. Critical Analysis: The SMART analysis indicates that Uber can have many ways to improve every aspect in the company. Their objectives are not time-oriented. On the other had, their objectives are all achievable and relevant to the company’s mission. The analyses also show that most of the strategies and suggestions given are specific, achievable, and relevant. That indicates that Uber has many opportunities that they can benefit from in order to gain more competitive advantage and to operate better in the market. 7. Conclusion: Overall market share of Uber in e-hailing market can be increased by implementing some strategies.The report shows that Uber has many opportunities to increase their market value, market share and gain a competitive advantage over their competitors. Looking at the analysis we realise that Uber has a very high potential in achieving their objective about gaining customers and eventually increase their revenue. Along the side of improving some of their services, following some of the strategies mentioned above and solutions suggested by us, proves that Uber has a high potential and can use the first mover advantage. Distribution channel of Uber can be improved by targeting other parallel industries and move customers into greater contribution. Branding image of Uber can increase its value by providing good service and the operating areas can be increased to reach a higher volume of customers. Moreover, the opportunities discovered by using the analysis might be considered as a useful w ay of taking Uber to a higher position in the e-hail market in London. 10. References: Anon, How is Uber different from a standard taxi? Available at: https://support.Uber.com/hc/en-us/articles/201968463-How-is-Uber-different-from-a-standard-taxi- [Accessed November 13, 2014a]. Anon, The Business Co-Founder. Available at: http://businesscofounder.tumblr.com/post/34572063959/lessons-from-Ubers-marketing-strategy [Accessed November 13, 2014b]. Damodaran, A., 2014. A Disruptive Cab Ride to Riches: The Uber Payoff.Forbes. Available at: http://www.forbes.com/sites/aswathdamodaran/2014/06/10/a-disruptive-cab-ride-to-riches-the-Uber-payoff/ [Accessed November 13, 2014]. Department for Transport (2013) ‘Taxi and private hire vehicle statistics: England and Wales 2013’. Taxi and private hire vehicle statistics: England and Wales 2013. Available at: https://www.gov.uk/government/statistics/taxi-and-private-hire-vehicle-statistics-england-and-wales-2013 (Accessed: 20 November 2014). Ferrell, O., Dibb, S. and Simkin, L. (2005) Marketing: Concepts and Strategies. United States: Houghton Mifflin Company. Ferrell, O. and Hartline, M. (2011) Marketing Strategy. United States: South-Western Cengage Learning. Winer, R. and Dhar, R. (2010) Marketing Management – 4th Edition. United States: Prentice Hall. GURLEY, B., Above the Crowd. Available at: http://abovethecrowd.com/2014/07/11/how-to-miss-by-a-mile-an-alternative-look-at-Ubers-potential-market-size/ [Accessed November 13, 2014]. Hill, H. (2009) London Chamber. Available at: http://www.londonchamber.co.uk/docimages/2519.pdf (Accessed: 20 November 2014). Kell, J., Berlin bans Uber app, citing passenger safety concerns. Available at: http://fortune.com/2014/08/14/Uber-berlin-band/ [Accessed November 13, 2014]. MACMILLAN, D., The Wall Street Journal. Available at: http://blogs.wsj.com/digits/2014/03/14/Uber-and-lyft-insurance-now-covers-drivers-between-rides/ [Accessed November 13, 2014]. Mathieu, F., Francois Mathieu shared: Taxi War: Uber vs Hailo. Available at: http://quibb.com/links/taxi-war-Uber-vs-hailo [Accessed November 13, 2014]. Palmer, S., 2013. GetTaxi – Some Real Competition for Uber in NYC T. H. Post, ed.Huffington Post. Available at: http://www.huffingtonpost.com/shelly-palmer/gettaxi–some-real-compet_b_3743958.html [Accessed November 13, 2014]. Think, B., 2014.How Uber Disrupted an Industry, with Karan Girotra, How Uber Disrupted an Industry, with Karan Girotra. Available at: https://www.youtube.com/watch?v=kfA8wzWP02Q [Accessed November 13, 2014]. Uber, 2013.How Uber Moves Your City Forward with Innovation | Uber, How Uber Moves Your City Forward with Innovation | Uber. Available at: https://www.youtube.com/watch?v=P2M0RD7bhYY [Accessed November 13, 2014]. WOHLSEN, M., Uber’s Biggest Danger Is Its Business Model, Not Bad PR. Available at: http://www.wired.com/2014/08/the-peril-to-Uber-is-its-business-model-not-bad-pr/ [Accessed November 13, 2014]. Porter, Michael E., â€Å"Competitive Advantage†. 1985, Ch. 1, pp 11-15. The Free Press. New York.

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Research Essay Free Essays

â€Å"Reading is neither neutral, nor natural. † How does your context as a reader influence your reading of The Dreamers? Reading is neither neutral, nor natural. Readers are constantly positioned to make their own ideas and opinions of different texts based on their own understand and connecting of their personal context. We will write a custom essay sample on Research Essay or any similar topic only for you Order Now In Jack Davis’ The Dreamers the descriptions of the tribal family in the first scene provide a strong, central reading that while I would accept, the earlier generations from those times would challenge the mutual reading of the harmonious tribal family. The different generations of past and present times would also have many contrasting views on particular characters such as Worru. Additionally, the study of past texts, such as The Glass Menagerie by Tennessee Williams and Coonardoo by Katherine Suzanne Prichard, allows me to comprehend the meaning behind the symbol of alcohol in The Dreamers and how it is a representation of escapism for people in degrading ways of society. In the beginning of The Dreamers by Jack Davis, we are described a scene of a tribal family walking, relaxed, across an escarpment with children happily singing songs of cultural meaning, relaying their innocence and happy family-based futures: â€Å"Dawn. We hear the distant echoing of children singing a tribal song. A tribal family walks slowly across the escarpment silhouetted against the first light of dawn. The central, prominent reading brought forward by Davis’ descriptions and symbolism of the melodious, peaceful tribal family is one I accept because of Davis’ way of showing the harmonious nature of the aboriginal culture and way in their environment, in the world they know. However, the white generations of the 1980s would contrast and challenge this communal reading because of their own racial attitudes and beliefs of Aboriginals. To the whites of the 1980s, Aboriginals were filthy and worthless individuals and therefore the white society audiences were unable to cope with and respect the cultural identity and way of life of Aboriginals. These confrontational views of The Dreamers show how reading is not neutral. Every generation is different, therefore they all respond to particular readings inversely due to their own personal context. This reinforces that reading is not neutral. Worru is a character in The Dreamers who is exceedingly diverse from the members of his family. Worru is the representation of Davis’ views of his own complicated culture and aboriginal context. Worru is desperately trying to hold onto his Nyoongah (aboriginal) culture that within him has ‘survived civilisation’ through reminiscing about life before white settlement and his language: â€Å"I walked down the track to where the camp place used to be and voices, laughing, singing, came surging back to me. In Act One Scene One, Worru sings of his past, something that is all but real now that he is going through a lost as a result of living in a suburbia-dominated world. Through the study of Coonardoo by Katherine Suzanne Prichard, I am able to see that the aboriginal generational views would be ones of sympathy and empathetic understanding, as aboriginals would be able to relate heavily with Worru, knowing just how much they lost because of the dramatic change in the way they wanted to live. On the contrary, a white audience of the same era wouldn’t be able to understand how aboriginals couldn’t adapt to such a â€Å"easy† lifestyle, and be unable to connect to the Aboriginal background and estrangement of their race. Readers who have read more texts than most are able to see and understand how changed contexts but parallel themes are cooperative in identifying symbols. Through my reading The Glass Menagerie by Tennessee Williams and The Dreamers has allowed me to understand the symbol of alcohol and its meaning of escapism in both plays respectively. Tom Wingfield from The Glass Menagerie drinks constantly, trying to escape the horrors of the Great Depression in America. He drinks to forget his issues and withdraw from a pitiful reality. This reading allows me to understand the reasoning behind why, in The Dreamers, Worru, Peter, Eli and Roy all drink constantly – using money needed for food and other essentials: â€Å"The full bottle is now nearly empty. The heat and the alcohol are taking their toll. † The characters drink alcohol to also escape from the cultural oppression of white society and the failing ways of aboriginal life. They see alcohol as the only way to forget what has been done to them, as it is an influential depressant, and using it to disengage from a reality that would see the complete deprivation of the aboriginal way – a way they cherish. An informed reading is not something that just comes naturally, it must be taught and learnt over the reading of numerous texts, therefore reading is not natural. In Conclusion, readings are mostly advanced through a readers own individual context and experiences. My interpretations on a tribal aboriginal family were analogized by the white generations of the 1980s view on aboriginals, establishing that reading is not neutral. The diverse generational views formed unlike perspectives on who would sympathise with the hostility of the aboriginal race, my own background through the study of the other texts Coonardoo, The Dreamers and The Glass Menagerie has given me a purer understanding of how alcohol embodies escapism for people in contemporary society. All these factors have established my view that reading is neither neutral, nor natural. How to cite Research Essay, Essays

Education Behavoirists Essay Example For Students

Education Behavoirists Essay The environment around us controls who we are, what we do, and how we act. The individual may have a slight control of what they do but the over looking factor in them is the environment they are put in. We learn what to do and how to change our behavior due to what the environment puts forth. Free will does not exist in the world that we live in today. Free will is only an illusion that people believe that have. When one looks at life, external forces on their life control them. You can tell this by how a person will change when they are put in a totally different environment then they are used to. In schools the teacher is who conditions kids what they are going to be able to do and how they are going to be able to act. We as behaviorists believe that in a classroom that the teacher should teach with reinforcement. This will shape the kids to do what they are supposed to. With giving reinforcement the kids will learn material matter even if they do not want to learn it or believe that cant learn it. We behaviorists are the opposites of existentialists who believe that free will is the most apparent thing in a individual. The alter of an environment will alter a persons perception on the world and curriculum. That is why behaviorists believe that school officers should make the curriculum. The student learns what higher officials put forth; the student has no say in what they want to learn. Environment the main part of life and the main part of the making of an individual is critical to ones attitude and look at life also including school subject matter.

Most People Say Being Stupid Will Lead No Where. They Essays

Most people say being stupid will lead no where. They claim that it is the worst possible condition in which to spend one's life, and if possible, it should be completely avoided. They would even suggest if the symptoms of stupidity are caught in the early stages, it could easily be treated by a surgeon. The most effective method used to do this is the chainsaw technique, later described in volume two. Yet, perhaps if people took a closer look at some of the advantages stupidity had to offer, they wouldn't have such a negative attitude toward it. After reading this paper, one will understand the advantages of stupidity. Admittedly, stupidity has certain disadvantages. Life isn't a bowl of cherries. And being stupid doesn't make it any fruitier. Being stupid can annoy even the most sensitive people. If one acts stupid, and does it in the wrong crowd, like a group of adults, it will seem more immature than funny. If one is forced to act stupid while dealing with lower life forms, for example, high school teachers, one may encounter barriers such as cruelty and insensitivity, with the utterance of statements like, "Think with your head straight!" or, "You have a brain, use it." Yet these are all true, there are still many advantages to stupidity. The first advantage is very easy to understand. Stupid people are never asked to do a lot. Many have noticed that people tend to steer away from someone they feel may be stupid. This is for a very good reason. The stupidity which they posses makes a name for themselves, a name which can be very difficult to shake. Possibly, it is a word which describes the working habits of the person, such as"crappy". Yet, this creates a positive situation for the stupid person. They will have a lot of free time on their hands for more of lifes truly meaningful pleasures. Some of these activities are combing facial hair, and counting the pixels on a Sony TV. Now, there has been a rumour going around that suggests that stupid people have low expectations. This is true. They are so stupid that they don't realize great from O.K. They could have a Sanyo cordless phone, but would probably choose instead a Pierre Cardin alarm clock telephone, because it comes free with their sensamatic folding bed. And someone with the"advantage" of stupidity might have a hard time doing certain tasks, or setting things up. Yet this isn't all bad. For example, if a stupid person leaves the chore, and comes back to it later, no one will be able to understand it. Would they get fired from their job? No. For the very simple reason that no one would understand their work except for them. The job would have to be given back to the stupid person, perhaps with a higher salary, or someone would do it for them, leaving them with even more free time! Free time is great for brainstorming (Admittedly this seems to be a bad choice of words!). Yet the ideas stupid people create tend to be original. For example, when was the last time someone stupid said something, and made one think about it? It seems that people are always talking about someone elses dumb idea. An example of such an idea would be, "How many stories will that english teacher drop before having a stroke?" This would suggest that stupid people may have the upper hand when it comes to thinking up original ideas. In fact, the next time someone wants an original idea for something, they should try talking to their local, community stupid person. The reason for this is that while a stupid person thinks with his head, he does not do so an organized manner. This is why they have so much creativity. By thinking in this fashion, their ideas have a natural tendency to flow more easily, without the interruptions which occur from the editing of thoughts that logical people would have normally. Thus if someone else should say to one, "That was a stupid idea!" one should merely look that person straight in the eye, and say, "Thank-you!" This also means that the claim, "Stupid minds think alike." is not true. All stupid minds have different ideas, each idea being original. One of the final advantages of stupidity is that stupid people are always remembered, even after graduation day. It has been noticed how a quiet person is always hard to detect, and often remains anonymous. There is a very good reason for this. The mind has a hard time keeping quiet people in its memory track. But it